Corporate identity and branding is an in interesting thing on a psychological level, because the creative thought process of creating a great CI is basically a complex and constant stream of questions and changes. Just when you think „this is it!“ something out of nowhere seems wrong. I took the risk and tried to create a CI for a fictional perfume brand, simply called „BARELLI“, because I wanted to focus on the design, rather then creating an actual company.

I tried involve a wild feeling just as well as a certain kind of elegance.

As you see above, I’ve also created a little animation using Adobe AfterEffects CC.

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